About us
Thanks to you, "DEEP BLUE" has been around for 21 years since its launch.
Launched in 2002, this brand inherits the concept of the men's denim brand "ETERNAL," which has garnered high support for its reliable sewing techniques, and is aimed at women. While incorporating authentic processing techniques with a men's-like style, it has evolved into a women's brand that combines beautiful silhouettes with exceptional comfort.
The concept is the ultimate basics. And yet, with minor changes to keep up with the times, it remains the same today as it was 10 years ago... We offer high-quality items that are unique to Okayama denim and blend seamlessly into your everyday life.
Concept
I want it to be "my ideal basic."
The same feelings and just a little bit of newness.
A sense of relief at being able to see each other again and a faint thrill.
The reason it has been loved for so long is that it is "basic," but that's not all.
Men's-like tailoring and a beautiful silhouette.
Above all, they are comfortable to wear.
Just as it was 10 years ago, I want it to be my ideal basic that blends seamlessly into your everyday life.
Story
In the 1990s, the company started a school uniform processing and sales business in Kojima, Kurashiki City. Utilizing local processing techniques, the company launched the men's brand "ETERNAL" in 1997. Subsequently, in 2002, the company launched the women's denim brand "DEEP BLUE."
In 2005, the Nakasho store of "IVORIC MOMENT" opened, a select shop that sold its own brand as well as miscellaneous goods. The second store was then opened in Okayama. After operating for about 12 years, the store closed due to a change in business format.
In 2018, he transferred the business from Maeno Co., Ltd. and founded Seikara Co., Ltd.
Store
It is available at Kurashiki Denim Street in Kurashiki's scenic area, as well as select shops and retailers across the country.
Company
Aogarasu Co., Ltd.
The current headquarters is located in Kojima, Kurashiki City.
The building was originally an udon restaurant and has been renovated.
A spacious space with high ceilings where you can hold meetings, planning,
We also occasionally do finishing work on some products.