About us
Thanks to your support, "DEEP BLUE" has reached its 21st anniversary since its brand's inception. Inheriting the concept of "ETERNAL", a men's denim brand highly praised for its reliable sewing techniques, DEEP BLUE was launched in 2002 for women. While incorporating masculine, authentic processing techniques, it has evolved into a women's brand that combines beautiful silhouettes with exceptional comfort. Our concept is the ultimate in basic wear. Yet, while undergoing minor changes to keep up with the times, it remains unchanged from 10 years ago to today. We offer high-quality items unique to Okayama denim that seamlessly blend into your everyday life.
Concept
"I want to be my ideal basic."
Unchanging sentiments, and a touch of newness. The reassurance of reunion, and a faint flutter of excitement. The reason it has been loved for so long is not just because it's "basic." It's masculine tailoring and beautiful silhouettes. Above all, it's the exceptional comfort. Unchanged from 10 years ago to today, it seamlessly blends into everyday life. "I want to be my ideal basic."
Story
In the 1990s, we started as a uniform processing and sales business in Kojima, Kurashiki City. Utilizing local processing technology, we launched the men's brand "ETERNAL" in 1997. Following that, we launched the women's denim brand "DEEP BLUE" in 2002. In 2005, we opened "IVORIC MOMENT" Nakasho store, a select shop handling our own brands and miscellaneous goods. Later, we opened an Okayama store as our second location. After approximately 12 years of operation, we closed our stores due to a change in business structure. In 2018, we acquired the business from Maeno Co., Ltd. and founded "Aogarasu Co., Ltd."
Store
Our products are available at Kurashiki Denim Street in the Bikan Historical Quarter, as well as at select shops and retailers nationwide.
Company
Aogarasu Co., Ltd.
Our current headquarters is located in Kojima, Kurashiki City. The building, which was formerly an udon restaurant, has been renovated. In a spacious area with high ceilings, we conduct meetings, planning, and sometimes even the finishing processes for some products.